The Lifestyle Collection
Music is not background. It is what makes your home.
Sound that moves room to room, designed for the way you live in your space. Each room has its own visual world, color story, and emotional tone. Bose audio does not just set the mood, it defines how you live.
Role: Art Direction & Design
Client: Bose
A world built around sound
Color blocking was the visual language of the campaign, transforming each room into a bold and stylized version of home. Each room used lighting and set dressing to push the look into a heightened and energetic place. Talent movement brought energy and rhythm while grounding the visuals in moments that show how sound elevates every space it fills.
Living Room
Deep purples to create a dreamy, cinematic atmosphere for a movie night.
Kitchen & Dining Room
Vivid greens and blues to create an energized, entertaining environment.
Bedrooms
A spectrum of greens for a calming, expressive space built around personal listening and escape.
Full Family Collection
Warm neutrals to create an inviting environment that feels quiet and refined.
A promise to new home audio
The task was to design an experience that gave consumers a clear reason to choose Bose for their home audio setup. The discovery page highlights the product’s innovative technology, beautifully crafted design, and multi-room capability to show how Bose products can grow with your home.
Brought to life through motion
Custom 3D environments were created to extend the campaign’s visual world through art directed sound waves and web interactions. A virtual sound demo let consumers experience the full Bose home cinema setup, hearing how the products perform together in a living room environment.
Build your setup
The room setups guided consumers through each configuration, from a single speaker to a full home cinema setup, showing how the Bose collection expands to fill your home.
CRM
The campaign launched with a tease email inviting consumers to experience Bose House before the public reveal, followed by a full CRM program spanning education, purchase, and post-purchase funnels.
Reseller
The campaign extended to the point of purchase, bringing the same color story and visual storytelling across Amazon and other reseller channels.
Beyond the Screen
The campaign showed up consistently across retail environments and physical brand moments, including the Bose House where press and influencers experienced the collection firsthand ahead of the public launch.
Credits
Stylist
Rachel Haas
Hairstylist
Sergio Cheveu
Makeup
David Mugopus
Music
OddKidOut
Fran Flannery
Colorists
Byran Smaller
Eric Cortes
Editor
Taj Francois
Copywriter
Chelsea Washington
Design
Steve Forrester
Caroline Webber
Kalene Peterson
UX Bose Site Experience
Shelby Thomas
Kat Castin
Dev & Animation
Greg Bulmash
Tristan Vranken
Chad Pepin
Creative Directors
Kelly Wencis
Gijs Winkel
Neil Leiba
ACD Copy
DK Wright
Producers
Natalie Porto
Jamee Ranta
Neil Brown
Director & Photographer
Jora Frantzis
2nd Director
Nolan Rugg
2nd Photographer
Colin Jacob
Cinematographer
Taylor James Randall
1st AD Production
Izzy Hameed
Production Studio
Artifact
Production Designer
Elizabet Puksto
Movement Coach
Darrion G