The Lifestyle Collection
Sound is not something you just hear. It is something you live in. And that is what makes it home.
Music that moves room to room, making sound as personal as the space it fills. Each room was given its own visual world, color story, and emotional tone to show how Bose audio does not just set the mood in a space, it defines how you live in it.
Role: Art Direction & Design
Client: Bose
Visual Direction/Creative Direction heading
The brief was to reintroduce Bose as the home audio brand worth choosing. The creative direction was built around one idea — sound is not something you add to a room, it is something a room is built around. Each space in the home was given its own visual identity, color moment, and emotional tone while remaining part of one cohesive world.
Live In Sound
Every room in a home has its own rhythm. The kitchen in the morning, the living room at night, the bedroom in between. The campaign was built to show how Bose sound moves with you through each of those moments, seamlessly room by room, without ever calling attention to itself.
Living Room
The anchor of the home — warm, social, present
Kitchen & Dining Room
Morning energy — bright, warm, in motion
Bedrooms
Quiet and intimate — deep tones, soft light
Full Family Collection
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A promise to new home audio
The goal was to show consumers why Bose is the right choice for their home audio setup. The discovery page introduced the product family that makes up the Lifestyle Collection, highlighting the product’s innovative technology, beautiful design, and multi-room capability to guide them from curiosity to confidence.
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Photo & Video Art Direction
Directed from concept through final delivery: overseeing talent, shot composition, lighting, and motion across a full production. Every visual was built to work across digital, retail, and reseller contexts simultaneously.
Reseller
Adapted the campaign visual system into a suite of reseller and paid media assets maintaining brand equity while optimizing for conversion at each format and placement.