Lead Fashion Boutiques
Rue La La the e-commerce website focuses on selling luxury brands for an affordable price. As a lead designer on the fashion team at Rue it was my responsibility to design the lead boutique assets for the homepage. These lead boutiques are the highest daily earning events and can exceed plans of over $250K. My role when designing these events was to make them look fresh, different, and entice our member to shop Rue.
To view some of the lead boutiques I have designed scroll down and to learn more about Rue, please click here.