Pull From Product

What is a pull from product (pfp)? A pfp is a photo-manipulated technique used to help on cost reasons when merchants cannot get products sent to the studios to be shot. My role was to design and train junior designers to combine product shots and place them into high resolution set backgrounds. 

My goal when joining the Rue team was to perfect pfps and have them blend into the site. I set an objective to have pfps mimic tabletop imagery shot in the studios. Pfps help junior designers gain skills on art direction,  composition, digital painting, and photo-manipulation.

I worked with art directors/photographers to shoot blank sets at certain angles to help the design team to allow them to produce pfps like the examples provided.

Scroll down to view a few examples.