Life in Classics
Reebok’s lifestyle sneakers are routed in heritage and known for their iconic style. I lead the creative direction for various product launches to grow the classics business.
Role: Art Direction
Freestyle Hi
Reebok’s silhouetted mid-cut sneaker launched in 1982, as the first fitness shoe designed specifically for women. In the 90s it grew to be the streetwear icon. Because of current rise-in demand by sneaker heads, it was time for Reebok to launch the OG Freestyle model back into the marketplace so it could reclaim its pop-culture icon status once again.
The goal was to introduce Freestyle Hi as the fashion staple for any outfit. The visual concept leans into the spirit of adventure and where it might lead you, when you let yourself be free.
Club C
The Club C was originally designed as a tennis sneaker, but has taken a second life off the court. Over the years the sneaker has been adopted by pop culture and has transitioned the shoe into the lifestyle space.
To position Reebok’s white sneaker as the leave it by-the-door staple, the creative draws inspiration from skate culture. Reebok’s consumer is constantly moving forward, never back and Club C’s versatility allows the shoe to adapt in fashion.
Classic Leather Legacy AZ
Writing your legacy is a work in progress. It's an act of doing—doing what makes an impact for the next generation. As small as showing up with support. As big as forging a path when there wasn't one. Legacy is written through family, both chosen and blood. The Classic Leather Legacy AZ is an evolution of the iconic retro running shoe but with a fresh, fast and futuristic new design.
