The CW's Dynasty Campaign
Rue La La and the CW partnered together to promote the fashion styles of their new hit show Dynasty. I designed and assisted in art directing the custom email and boutique assets for this campaign. I worked collaboratively with the photographers & art directors in our studios on photography/styling for product lay-downs and worked with copywriters for content for all onsite assets. I had to make sure the designed assets reflected Dynasty's brand standards since all assets needed to be approved by the CW team.
Sr. Art Director: Kimberly Swedelius
Photographer: Tim Budnick
Copywriter: Kelly Schneider
Brand Operations: Jolie Sarrantonio