An art director of enduring designs and aesthetic visuals.

Reebok

Creative Direction + Art Direction

Reebok is an international, American based fitness and lifestyle brand offering footwear and apparel made for all human movement. I am the Associate Creative Director for Reebok’s digital e-commerce team—leading the creative concepts and design direction to drive the US and global markets revenue.

Reebok Rewards

Creative Direction + Rebranding

Reebok Rewards is the brand’s new loyalty program. I am overhauling the existing look & feel of the program to align to the Reebok brand DNA. I oversee a team of creatives that support the creation for CRM, e-commerce, acquisition, and retail stores.

Ecommerce

Rue Gilt Groupe

At Rue Gilt Groupe, I worked for the e-commerce flash sale website, Rue La La. The website curates boutiques daily for its exclusive members to find top brands at an exceptional price. My role included design concepting, pulling swipe, art directing and executing final design deliverables for lead fashion, beauty, and accessory categories.

Acru

Branding + UX/UI

Acru is an an accounting firm that builds customized solutions to instill confidence for their clients. Their mission is to help businesses achieve their goals in accurate accounting, financial reporting, taxes, and data analytics. In partnership with their internal team I helped create the branding and visual direction for their marketing materials.

22and.blue

Branding

Acru is an an accounting firm that builds customized solutions to instill confidence for their clients. Their mission is to help businesses achieve their goals in accurate accounting, financial reporting, taxes, and data analytics. In partnership with their internal team I helped create the branding and visual direction for their marketing materials.