An art director of enduring designs and aesthetic visuals.
Reebok
Creative Direction + Art Direction
Reebok is an international, American based fitness and lifestyle brand offering footwear and apparel made for all human movement. I am the Associate Creative Director for Reebok’s digital e-commerce team—leading the creative concepts and design direction to drive the US and global markets revenue.
Reebok Rewards
Creative Direction + Rebranding
Reebok Rewards is the brand’s new loyalty program. I am overhauling the existing look & feel of the program to align to the Reebok brand DNA. I oversee a team of creatives that support the creation for CRM, e-commerce, acquisition, and retail stores.
Ecommerce
Rue Gilt Groupe
At Rue Gilt Groupe, I worked for the e-commerce flash sale website, Rue La La. The website curates boutiques daily for its exclusive members to find top brands at an exceptional price. My role included design concepting, pulling swipe, art directing and executing final design deliverables for lead fashion, beauty, and accessory categories.
Acru
Branding + UX/UI
Acru is an an accounting firm that builds customized solutions to instill confidence for their clients. Their mission is to help businesses achieve their goals in accurate accounting, financial reporting, taxes, and data analytics. In partnership with their internal team I helped create the branding and visual direction for their marketing materials.
22and.blue
Branding
Acru is an an accounting firm that builds customized solutions to instill confidence for their clients. Their mission is to help businesses achieve their goals in accurate accounting, financial reporting, taxes, and data analytics. In partnership with their internal team I helped create the branding and visual direction for their marketing materials.