WSJ Wine: Holiday Campaign
Rue La La partnered with WSJ Wine by the Wall Street Journal to curate a holiday gifting campaign boutique for the Rue members. I designed the custom email and on-site assets for this event. I worked collaboratively with the art directors in our studios on imagery for product lay-downs, worked with copywriters for content for the layout of the email and onsite assets, and worked with our brand operations to translate the vision WSJ Wine wanted to convey to our members. I had to make sure the designed assets reflected a holiday feel that showcased the different wine vouchers since all assets needed to be approved by brand managers at WSJ Wine.
Creative Directors: John Camilleri & Anastasia Bogdanova
Sr. Art Director: Kelly Greene
Photographer: Tim Budnick
Sr. Content Editor: Chrissy Waters
Brand Operations: Kristen Stanton