The Edge of Bold
While at Reebok, I led the visual direction and design for Reebok’s Asia Pacific Market Pump campaign. The Pump series featured new styles: Instapump Fury, Furylite 95, and Hyperium Sandal.
I worked closely with global partners on the creative concept from start to finish. To convey the collections and its futuristic bold design this series takes place in three out-of-this-universe environments .
Role: Art Direction & Lead Design
Photography by JJ Miller. Styling by Lydia Santangelo and Jessica Toomey. Hair and Makeup by Lori Greene.
Content + Experience
It was exciting to design the onsite content in the Asia Pacific web platform. It was crucial that the landing page incorporated a mixture of education, style inspiration, and shopping seamlessly. This was the experience of the initial launch for the first series in the Japan market. Each drop had a similar look and feel but allowed differentiation to compliment the product throughout the year.
Instapump Fury 95 & Hyperium Lookbook 1
Furylite & Hyperium Lookbook 2
Furylite & Hyperium Lookbook 3
