Reebok Unlocked Week
A celebration of exclusive product drops, offers and partner experiences to honor Reebok’s most loyal members. In collaboration with brand marketing and loyalty teams Reebok was able to create the first blockbuster loyalty experience.
Role: Art Direction & Lead Design
Photography by David Salafia. Styling by Jessica Toomey Melchionda. Hair & Makeup by Erica Gomes.
The Concept
The objective was to increase member and non-member engagement and drive brand love. The creative needed to feel exclusive and premium while capturing the energy of celebration. My team was tasked in developing a campaign landing page that was updated daily to feature the latest member specials, a toolkit for global markets, and daily email marketing and social content to support the lifecycle of the campaign.
Final Results: In a joined team effort Reebok saw a 62% lift in sales revenue from the week long campaign activation. Loyalty acquired 98.8K new members during the tease and launch phases of the campaign. With a week long of diverse full-price product assortment Reebok saw an increase in full price sales by 58% in revenue shared globally.
