Made for How You Move
Reebok stands on more than just it’s sneakers. This campaign highlighted the simple fact that Reebok moves with you across all facets of life.
Consumers care about comfort and versatility in what they wear. The creative direction leaned into the movement of dance to capture the fluidity and adaptability of Reebok’s premium apparel line. Whatever the day brings, these clothes move with you. Everyday fitness favorites are designed to feel like nothing at all.
Role: Art Direction & Design
Client: Reebok
Social in Motion
With seconds to capture peoples attention, the campaign delivered. Engagement across Reebok’s apparel franchise grew by 5% and the work contributed to approximately 35% in incremental category sales.
Educational Excellence
How do you help a shopper sort through millions of similar products across stores and online? A design system was built across digital and retail to educate consumers on Reebok’s top apparel franchise products and make the right choice feel obvious.
Credits
Creative Directors
Anastasia Bogdanova
ACD Copy
Matt Ledoux
Copywriter
Mimi Hammer
Producers
Patrick Driscoll
Kayla Beuchs
Director & Photographer
JJ Miller
Production Studio
GLP Creative
Stylist
Lydia Santangelo
Jess Toomey
Hairstylist & Makeup
Lori Greene