Rue La La
From your new favorite go-to handbag to your next DIY date night Rue La La has the finest picks for every person at affordable prices.
Rue La La the e-commerce, flash sale website curates boutique experiences for its exclusive members to find top brands at exceptional prices. I led a team of designers responsible for creating digital marketing collateral to support top fashion, beauty, shoes, and home categories.
Role: Art Direction & Design
Client: Rue Gilt Groupe
Lead Boutiques
Rue La la Partnerships
All projects were led from concept to final execution, covering art direction and design.
Video Campaigns
Could animation make brand promotions within the app more compelling? The experiment tested motion driven campaigns across various brands and placements, resulting in a 3 to 5% increase in click through rate.