Bose x Kendra Scott
Blending high-performance audio with jewelry-inspired design, the collaboration turned earbuds from a tech essential into a style statement.
I led the art direction for this exclusive collection, uniting the Bose × Kendra Scott brands across in-store, packaging, and digital touchpoints to bring an elevated, gift-ready offering for new consumers, available exclusively at Target.
Role: Art Direction & Design
Client: Bose, Target, Kendra Scott
Sound meets style
The limited collection launched exclusively at Target across 1,700 stores worldwide. The earbuds were released in three finishes: a polished metallic Gold, Rhodium, and a naturally iridescent Mother-of-Pearl.
Elevated Packaging Design
A visual system spans the packaging and 3D earbud renders. The external sleeve highlights the earbud design through jewelry-like finishes and detailing, resulting in a premium unboxing experience.
In-Store Experience
To extend the collaboration into retail, I provided the visual direction for the in-store display. While keeping the consumer in mind, our design team brought to life a polished, premium experience that merged the Bose × Kendra Scott brands. The display balanced product education with style.
Creative Director: Kelly Wencis
Producers: Todd Berliner, Jon Landry, & Jeff Eggleston
Copy: DK Wright
Design: Megan Wiles, Sarah Gwozdz, & Teresa Huynh