Reebok x Holiday
Reebok brings the shine and that extra sparkle to any occasion.
Reebok for years has built a community of fitness lovers and style icons. The creative captures the joy of sport and style through an ice skaters lens. When you step out onto the ice in Reebok, you should take center stage.
Role: Creative Direction & Art Direction
Client: Reebok
Holiday Success
This project was a joint effort between global market leads, digital leads, and creative. I lead the creative from concept to final delivery through all marketing touch-points from digital to retail. Over 650 assets built contributed to a 30% YOY increase in shopping visits and adding +10 million in US sales in Q4.
Retail Creative for Headquarters Store and Global Markets
Credits
Creative Director
Anastasia Bogdanova
ACD & AD1
Nicholas Chin
ACD Copy
Allison Penn
Design + AD2
Madison Francois
Producer
Kayla Mckenna
Gregory Smith
Kelly Russo
Director & Photographer
JJ Miller
Production Studio
GLP Creative
Stylist
Lydia Santangelo
Sarah Kane
Hairstylist & Makeup
Lori Greene